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Is traditional PR facing extinction?
  • Date: 02/11/16
  • Author: Scott
  • Category: Starting to use PR

It’s easy to take technology for granted. I say this as I sit here on my computer, after just searching the internet to see if the train I’m due to catch is running on time. Then I checked the emails on my phone to make sure I’d still got the booking reference to pick up the tickets from the machine at the station. On the train I, like many others, will be working on my laptop. Then I might read a book on my eReader or play an infuriating game on my iPad. In all honesty I will only be doing one of these things but that’s not really the point. 

The evolution of wireless internet, hand held mobile devises along with the explosion in apps has transformed how we work, shop, communicate and source information. Especially within the younger generation. According to a recent report from the Reuters Institute at the University of Oxford, 51 per cent of people say they use social media as a source of news once a week, while more than a quarter of 18 to 24-year-olds use social media as their main source of news. 

This tech shift means that if traditional PRs want to survive and thrive they have to embrace the digital revolution and adapt accordingly. This point in question leads me to a recent article which outlines these very issues and makes for an interesting read. So do you think? Is traditional PR facing extinction? We’d love to hear your views on this.


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