In our previous series of blogs we looked at how to help you craft the best press release possible.
So, as an online PR portal which offers businesses and individuals the platform to both air their views and their news, we thought that our latest three part series should take a look at what journalists may view as a good or bad quote – well in our opinion at least.
Firstly let’s look at what a ‘good’ quote consists of.
Broadly speaking, a good quote is when you say something interesting, in an interesting way.
A good quote should...
Grab the journalist/reader’s attention whilst still offering insightful commentary.
Evoke images. A good quote, like good writing, will evokes images in the reader’s mind. This will appeal to journalists as it will bring life to their story.
Convey a sense of your personality. This works for some subject areas but not all. This may be by injecting a little humour, or clever use of words that work well to get your message across. But avoid too much jargon, clichés and generic content that you would find in the average press release.
Be original. Think of different angles; offer a different slant from that of your competitor.
There is nothing new or ground-breaking here but sometimes getting the simplest things right can be the key to great success.
In Part Two we will look at what not to do.