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4 things which could turn a ‘good’ quote into a ‘bad‘ quote
  • Date: 26/07/16
  • Author: Scott
  • Category: Starting to use PR

In our previous blog on this topic, quite rightly, we focussed on what a ‘good’ quote consists of. But as important is to point out a few elements which might make for a ‘bad’ quote.

So here are 4 major components of a ‘bad ‘quote?

Unclear speech

Anytime someone says something in an unclear fashion, chances are that journalists are not going to use that as a quote.

Be clear and concise and get straight to the point.

Too much data

 If you’re offering facts by all means back them up with statistical data but don’t confuse and bore the journalist with a raft of statistics that don’t make for interesting reading.

Profane or offensive speech

This is an obvious point but avoid profanities and any kind of slurs that could be detrimental to your reputation.

Repetition

This comes back to being original point of putting your thoughts across in a clear concise manner. There is nothing worse for a journalist than all commentators saying the same thing. They are looking for quotes which add something different to their stories especially those with somewhat conflicting views.

There you have it, the 4 things which could turn a ‘good’ quote into a ‘bad ‘quote.

In the final part of this series we will offer a valuable check-list to ensure that you can construct the best quote possible to help it gain coverage in the most relevant and widely read media outlets.

Until next time.....

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