Latest Quotes/Press Release:
project
  • Date: 17/11/16
  • Category: Starting to use PR

The Autumn Statement is just around the corner and, as always, is highly anticipated within financial circles. Speculation has long been rife surrounding its content but what’s clear is that this year - like many others – will see stamp duty, borrowing and housing measures come under intense scrutiny from those in and around the industry. And another sure thing ...

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project
  • Date: 08/11/16
  • Category: Starting to use PR

All types of media outlets whether social, multi or traditional are awash with news from the most hotly anticipated US election race in living memory – depending upon how long you’ve been alive obviously.

With ballot boxes open, accusations being cast with wild abandon and conspiracy theories as convoluted as a Dan Brown ‘thriller’ it was up ...

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project
  • Date: 02/11/16
  • Category: Starting to use PR

It’s easy to take technology for granted. I say this as I sit here on my computer, after just searching the internet to see if the train I’m due to catch is running on time. Then I checked the emails on my phone to make sure I’d still got the booking reference to pick up the tickets from the machine at the station. On the train I, like many others, will ...

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project
  • Date: 25/10/16
  • Category: Starting to use PR

The British economy’s post-Brexit vote bounce is reported to be losing momentum as the weak pound and higher inflation herald a squeeze in living standards.

Although official growth figures are likely to show that the economy will avoid recession in the second half of the year, there are obvious impacts on many businesses of all sizes, especially those operating ...

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project
  • Date: 13/10/16
  • Category: Starting to use PR

Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. To quantify PR impact, there are several ways to measure the effectiveness and impact of PR campaigns:

1.    Press Clippings. One way to gauge success is to track ...

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